The True Cost of a Missed Call: How an Average Australian Dealership Leaks $350k+ a Year

Picture This — The $50,000 Tuesday Night

It’s 7 p.m. on a Tuesday.
A tradie calls about the used Hilux he’s been eyeing all week.
Phone rings… and rings… voicemail.

He dials the next dealership on Google.
Sale gone. Service relationship gone. Lifetime referrals? Gone.

Seven seconds, zero revenue.

The Invisible Leak — Do the Maths

Here’s why “just a few” unanswered calls quietly gut the bottom line:

• Dealers miss 21 – 38 % of inbound calls on average. Let’s keep it simple and say you miss 10 calls a day. invoca.compuzzleauto.app
• Of those ten, two would have booked service at roughly $450 average repair-order value → $900 lost. news.dealershipguy.com
• One would have bought a car at an average $2,500 gross profit. wardsauto.com
• Daily leak: $900 + $2,500 = $3,400.
• Annual leak: $3,400 × 300 trading days ≈ $1.02 million in evaporated opportunity.

Even if you’re “better than average” and only miss a third of that, you’re still flushing $250 k+ a year, the down-payment on your next showroom upgrade.

The Old Fix: Throw Bodies at the Problem

You could staff another receptionist or expand the BDC:

• $8,000+ per month in wages, super, & on-costs
• Works 9-5, Mon-Fri (exactly when buyers are at work)
• Sick days, training, turnover, all the lovely HR overhead

And let’s be honest, one extra person can’t juggle three lines at once, much less 100.

The New Fix: An AI Receptionist That Never Sleeps

Imagine a receptionist who:

• Answers every call instantly, 24/7/365
• Handles 100+ simultaneous calls without breaking a sweat
• Books test drives and service jobs straight into your DMS
• Costs < 10 % of an extra headcount—no super, no sickies, no turnover

That’s our AI Receptionist.
It turns “after-hours voicemail” into booked revenue and captures every missed-call dollar the old model leaks.

What’s Next?

✅ See it in action: Check the case study showing how Mike Carney Toyota fully automated their phone line.
✅ Know your number: Book a FREE 15-Minute Profit Projection. We’ll run your call logs through our calculator and tell you, down to the dollar, how much cash is bleeding out of your phone lines.

👉 Schedule your Profit Projection Now

Stop donating six figures a year to your competitors.
Start answering every call like it’s worth a salary, because it is.