Client Background

The client is one of Perth’s largest car dealerships, selling both new and used vehicles and operating a busy service department. With high call volumes and limited admin staff, the business was leaving money on the table every day due to missed customer enquiries.

The Challenge

Inbound call handling had become a critical bottleneck:

• Staff couldn't answer all incoming calls, especially during peak hours.
• Each missed call meant a lost sales lead, unbooked service, or unsatisfied customer.
• Estimated $500 in potential revenue lost per missed call.
• The dealership had been relying on one full-time receptionist, costing $69,000 per year — but still couldn’t keep up.

Solution & Implementation

Introducing the AI Receptionist

CFive designed and deployed a smart, always-on AI Receptionist tailored to the dealership’s needs:

• Instant call answering, 7 days a week
• Customer information captured and logged directly into the Dealership Manager DMS
• Service appointments booked automatically
• Sales leads flagged for follow-up, ensuring no opportunity slips through the cracks

Results & Impact

Massive Productivity Gains

• Handles 100 to 300 calls daily — equivalent to 3,000–9,000 calls per month
• Achieved 0% missed calls — every customer enquiry is answered

Significant Cost Savings

• Reduced admin overhead from $69,000/year to $2,000/month
• Freed up staff to focus on higher-value customer service tasks

Revenue Protection

• Prevented losses from missed calls, potentially saving tens of thousands per month
• Improved overall customer experience and retention

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