$69,000 in Annual Savings & 0% Missed Calls
Brief
A large, high-volume car dealership and service centre in Perth was struggling with missed calls, leading to lost sales, unbooked services, and poor customer experiences. CFive implemented a tailored AI Receptionist solution that answered every call, captured key customer data, and booked services directly into the dealership’s system — transforming their call handling from a major weakness into a competitive advantage.
The Problem: A $69,000 Receptionist Was Still Missing Calls
As one of Perth's largest dealerships, they faced a critical bottleneck that was costing them a fortune every day: the front desk phone. The problem was twofold:
- Leaking Money: They estimated a staggering $500 in potential revenue was lost with every single missed call. Whether it was a new car lead or a high-value service booking, each unanswered ring was money down the drain.
- An Inefficient Solution: To plug the leak, they were paying a full-time receptionist $69,000 per year. But even with this investment, calls were still being missed during peak hours, lunch breaks, and any time after 5 PM. They were paying a premium for a solution that wasn't solving the problem.
The Fix: An AI Receptionist That Works 24/7 for a Fraction of the Cost
The dealership replaced their overwhelmed, 9-to-5 reception model with a CFive AI Receptionist designed to be the perfect front-line employee.
- Never Miss a Lead: The AI answers 100% of calls instantly, 24 hours a day, 7 days a week. It ensures every single customer enquiry is captured, day or night.
- Automated Service Booking: It seamlessly books customers into the service department's calendar without any human intervention, filling up their schedule automatically.
- Smart Sales Routing: The AI intelligently identifies high-value sales leads, captures the customer's details, and flags them for immediate follow-up from the sales team, ensuring no opportunity is ever lost.
The Results: Slashed Costs and Captured All Revenue
The impact was immediate and profound, transforming a major cost centre into an efficient, revenue-protecting machine.
- $45,000 in Annual Payroll Savings.
Translation: The AI Receptionist ($2,000/month) performs the work of a $69,000/year employee for less than a third of the cost, delivering an immediate 65% reduction in front-desk payroll expenses. - 0% Missed Calls.
Translation: The dealership instantly stopped losing the ~$500 of potential revenue from each missed call. This protected tens of thousands of dollars in lost sales and service bookings every single month. - 3,000-9,000 Calls Handled Monthly.
Translation: The human staff were completely freed from the burden of the constantly ringing phone. This allowed them to dedicate their full attention to higher-value tasks and provide a better, more focused experience for the customers physically present at the dealership.
